Embodme is a creative startup that allows electronic music producers to connect with both the musical material and their audience, putting forward embodied expressions through natural and expert gestures. Situated within the CENTQUATRE-PARIS, a place of art, culture and innovation, this week, Embodme welcomes the students of AIMove to pass one day, observe and learn first hand the current entrepreneurial design and management challenges within the context of the course Challenges for Cultural and Creative Industries.